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Viewee
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About Viewee

Every voice should lead somewhere.

In care, people share what matters every day, to families, to staff, in quiet moments. Too often that feedback is collected, then lost.

Viewee exists to close that gap: to turn everyday feedback into themes, owned actions, and clear evidence of what changed.

We're a small team building for the people who run and deliver care. We're hiring, join us.

The Viewee story

Viewee started in 2024, after seeing how much resident and family feedback never made it past the suggestion box, after seeing how much resident and family feedback never made it past the suggestion box.

We believe listening only counts when it leads somewhere. So we built one connected loop, voice, theme, action, evidence, that helps care teams act sooner and show the difference they make, without adding to the paperwork.

01
Listening that leads somewhere
02
Evidence over noise
03
Built with care teams

The people behind Viewee

Alex Matthews
Co-founder & CEO

Alex leads Viewee's vision, commercial strategy and relationships with care providers. He has experience building and growing digital businesses, alongside a background in operational improvement, customer experience and quality-led environments.

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Cain Mackenzie-Yapa
Co-founder & Chief Product Officer

Cain leads Viewee's product strategy, design and development. His background spans product management, interaction design and building practical digital tools across PropTech, fundraising technology and startup consultancy.

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Supported by
Barclays Eagle Labs Sussex Innovation Innovate UK DigitalHealth.London

What we believe

Viewee is a values-led company. How we build matters as much as what we build, especially when we're handling something as personal as care feedback. We design with care teams, keep data safe, and hold ourselves to turning listening into action.

Voice
Residents, families & staff
Theme
Patterns across feedback
Action
Owned, with a due date
Evidence
Proof of what changed

Our values

We're not interested in feedback that gets collected and forgotten. Everything we build moves a comment towards a clear next step and a record of what changed.

The first job is to understand what someone is actually telling us. We design for context and nuance before jumping to solutions.

Dashboards can impress without informing. We'd rather show a small number of clear, evidenced improvements than a wall of charts.

We build alongside the people who deliver care, fitting their day rather than adding to it, and we say no to features that create busywork.

Feedback in care can be deeply personal. We treat privacy, consent and security as design constraints, not add-ons.

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